Overview
Resilient Furniture is a party and event furniture provider located in Mufreesboro, TN. Their specialty tends to be seating for large-scale events. The company has been doing business since 2002.
Another Look
Resilient approached TFnS in September of 2007 with a desire to revamp their web site. The previous site consisted of 100's of product pages, all hand-coded in HTML. Maintenance of the site had become unwieldy. The main objectives of the redesign were to...
- Easy administration
- Lay the groundwork to redo the site as an eCommerce site
- Make it easier to find via search engines
Our Approach
TFnS decided that the best approach for Resilient was to use Drupal in conjunction with the eCommerce module. When we were planning for the site, eCommerce was the most fully-fleshed out eCommerce solution for Drupal available.
TFnS worked with Resilient to mock up a site design that reflects their current catalog style. After a few revisions, we came up with the current design, which features an interesting layout for thumbnails on the product pages and a custom setup for product listing pages.
Findability
One of the main concerns for Resilient was that it was hard to find their web site on search engines. TFnS employed various, simple ways to increase their site's findability, including an auto-updating site map. One month after the launch, the site appears on the first page of a google search for "furniture murfreesboro, tn."